So your company has a project that they'd like to see produced. Perhaps it's web video content, possibly it is an internal movie for sales training, or you need to capture an upcoming corporate event.
NowI don't have the knowledge to back up this, but I can speak from viewing this happen over my 20 years in the video production industry. It occurred to me before I became educated about the topic. I found my first TV commercial which I directed back in college. I popped it in my VCR and low and behold, there was nothing but the sound. No video picture.
Help by describing what it is you want to achieve with the video the companies to assist you. Set out at the start what the objective of this video is and how it will fit in with your marketing plans. Who are the target audiences and where do you anticipate they will see the movie and what will they do (hopefully) as a result of viewing the video.
Editing: This is an art form in itself. A talented editor will know how to choose the right shots, cut them together smoothly to tell the story, create a mood, teach a concept, and sell your product. Things to watch out for are cuts from the same angle over and over, hard cuts that don't make sense to the mind, etc..
When your earnings is down, and your instances are dwindling and you wonder why your phone isn't ringing ask yourself if you want to run with the attorneys who are marketing the same way. I guarantee that if you do not change, your results will stay the same or get worse, if event video production you are. Lawyers are located at the court house every day complaining about decreasing income and struggling to find customers. It's not just in New York, but in every court house around the nation.
I had a "friend" review this article before click to read it was published. Notice the quotes around buddy. I wanted to be sure that article did not come across as boastful. He said that it did not seem to be, but pointed that I made early in the week. Once I calmed down, I confessed that he"may have" some valid points. Considering that the DOW was down 500 points cratered 200 points in 1 minute and intra-day. Gold denver video production dropped like a next page brick - . Silver buckled. It's surprising that I did not make more mistakes.
You do have to pick the one who bid the lowest price's services. You need to consider the equipment that will go with the package they are offering. Is the format in DVD or VCD? Is it compatible with web browsers and most video players? Do they offer suites that are edit? Think ahead. You read this article might also have to upload the video online in the future for access.
A well-produced video, with quality at each step in the process, can compel an audience in a way few things can. Craft is what separates an adequate product from an unqualified success.